Natural Selection

For SFI Capsule no. 2, Natural Selection, I wanted to evolve our capsule concept

from wardrobe staples into fashion must-haves. Head-to-toe dressing has been on my radar for a few seasons now, so I wanted to take on that trend utilizing some of my favorite fabrics and wash techniques, including several innovative and sustainable finishes.

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Both subtle and bold all-over designs were created using Pure ColorⓇ dyes in

combination with laser technology on both PFD and indigo fabrics. I also designed a matching pant and jacket using 100% post-industrial waste cotton and brightened it using our Clear FadeⓇ technology, which was also used on indigo tops and bottoms throughout the collection.

 

The leather-like effect on the high-rise cigarette fit was created using

Pure ColorⓇ in combination with Bio Coating.

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I produced and styled the lookbook, which was shot by Rafael Pulido. Download it here. Best viewed when downloaded and re-opened in Acrobat Reader.